With start up as a company selling consumables back in 1980’s Appco Group had the ambition to build the world’s largest and most successful Sales and Marketing Company. Now Appco Group succeeds in the direct marketing arena with untarnished business strategies and has to its credit a diversified group of companies with interests in sales and marketing, insurance, energy, financial services, high-tech security, field marketing and promotions. With over 50 major clients in 23 countries representing more than 800 locations and sales representatives delivering more than one million Human Commercials™ every day, there is no stop for the company.
Appco Group is continuing to push boundaries and is currently on an aggressive global expansion initiative that will see it open offices in New York, Sao Paolo, Moscow and Toronto over the next 6-12 months.

Chris Niarchos, Appco Group Chairman and Founder, who delved into how to effectively run a Marketing Company in today’s environment and how Appco Group needs to constantly develop to keep up with the changing environment and consumer habits and needs also stated during an Appco R&R event that, "It’s an exciting time for Appco Group. We’re looking forward to moving into more countries and teaching new training techniques, as well as continuing to innovate. This week is the perfect opportunity for people to learn from one another."

"We want to ensure our owners never stop training and keep up the same level of enthusiasm as when they first started. We are also developing our marketing and communication strategy, so all owners have the opportunity to communicate the success they are having via different channels."
Thus, with Appco Group as the service provider the clients are ensured excellent results that too through untarnished business strategies.